Jeff Archer, President & Founder, Knowledge Design Partners LLC (www.knowledgedesign.org). Jeff leads KDP, which provides communications and knowledge management services to education organizations and innovators working to improve teaching and student learning. KPD partners with clients to share powerful and often complex ideas in clear and compelling ways, using graphics, narratives, data, and video. Through KDP, Jeff served as a lead consultant to the highly influential Measures of Effective Teaching project, for which he helped explain groundbreaking research on new tools to identify and develop high-quality teaching. Early in his career, Jeff was a writer and editor for Education Week, and he recently co-authored the book Better Feedback for Better Teaching: A Practical Guide to Improving Classroom Observations, published by Jossey-Bass.